TRUTH IN ADVERTISING DRUG PRODUCTS

Variable accuracy of home pregnancy tests: truth in advertising?

Pregnancy testing dates back to the 14th century BC when Egyptians described a process for identifying a woman who might be pregnant: she could urinate on seeds of wheat and barley over several days. If the barley grew she was pregnant with a male child while the growth of the wheat indicated a female gestation. Growth of neither was interpreted as the absence of pregnancy [1]. Over the last 33...

Truth in Advertising and The Great Dollarization Scam

Analysisof psychotropic drug advertising

The use of metaphors as the main marketing strategy in psychotropic drug advertising in journals and the quality of information provided in these advertisements has been criticised. We investigated marketing strategies and information provision in advertisements appearing in three different psychiatric journals. The majority of advertisements in two of the journals used metaphors as their main ...

Drug Advertising and Health Habit

We examine the effect of direct-to-consumer advertising (DTCA) of drug treatment on an important health habit, physical exercise. By learning the existence of a new drug treatment via DTCA, rational consumers may become careless about maintaining healthy lifestyles. Using the National Health Insurance Survey (NHIS) and MSA-level DTCA data, we find that the DTCA related to four chronic condition...

Optimal advertising and pricing decisions for complementary products

Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was only on one good. In this paper, we study a two-echelon supply chain consisting of one manufacturer and one retailer with two complementary goods. The demand ...